DISTRIBUTION CHANNEL IN MARKETING ARE ONE OF THE CLASSIC "4Ps" (PRODUCT, PROMOTION, PRICE, PLACEMENT "DISTRIBUTION"). THEY ARE A KEY ELEMENT IN YOUR ENTIRE MARKETING STRATEGY, THEY HELP YOU EXPAND YOUR REACH AND GROW REVENUE.
Hopelmar has deep expertise across a variety of capabilities that help executives more effectively run their sales operations and execute their channel management plans. We help clients develop channel strategies by evaluating channel economics, developing customer segmentation and developing market projects to optimize channel programs. We also provide strategic recommendations that range from realigning sales organizations to designing a store layout that addresses specific sales and channel strategy requirements.
We help clients identify opportunities to increase sales force efficiency, design and implement compensation and incentive programs to encourage the highest possible employee performance. We also make recommendations on sales capabilities and implement sales and marketing strategies across the organization, supported by pilot programs that assess their effectiveness.
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